contests and such.

I found this info @ Lipgloss Break.

Judith Ripka has partnered with Essie nail polish to create an exclusive new
polish collection named Essie Loves Diamonds by Judith Ripka - a limited edition
polish made with real diamond dust. At $15 a bottle, there are only 30,000
bottles in the world! The vision is simple: diamonds and nail polish come
together to create a new spin on “a woman’s best friend.” Three lucky Essie
customers will win an actual diamond, emerald and sapphire! Shop online at http://shop.judithripka.com/ and save
when entering the UPC code on the polish bottle. The colors will be hitting
salons in August 2009.

Three Polish Colors:
1. Put a Ripka Ring on It (Blush Pink)
2. Heart My JR Jewels (Dark)
3. Queen of Hearts (Red)

Can't wait to see if I can get my paws on at least one of these!